Project WAVE (Working Against Violence through Education)
Preventing gender-based violence and child abuse through education and awareness creation.
Project WAVE (Working Against Violence through Education) is a long-term initiative, combating gender-based violence and child abuse through education and awareness creation, commencing with the employees of the John Keells Group and designed to progressively encompass various vulnerable communities associated with the Group’s business locations and the general public.
Impact (as at 30th June 2017):
Since the launch of the project in November 2014, the awareness sessions have been conducted in all sectors of the John Keells Group including including Head Office, Leisure, Consumer Foods & Retail, IT, Transportation and Financial Services. More than 12,295 employees have directly benefitted with an estimated indirect impact (through sharing knowledge with peers and family) of more than 49,180. External sessions were also conducted for 4,822 persons including members of the Sri Lanka Bar Association, Police officers in Kalutara and Colombo, School children, University students, and Police officers at the Women’s and Child’s desk team in Puthukkudiyiruppu, Mullaitivu.
WAVE awareness programme targets four key aspects – prevention through education, training, intervention and public campaigns and advocacy. The first phase of WAVE predominantly focused on prevention through education, and campaigning & advocacy. During JKF's first public awareness campaign held on 25th November 2016 to coincide with International Day for the Elimination of Violence Against Women. 30,000 information cards were distributed to commuters, bus conductors, bus drivers and the general public while 1,150 buses had stickers pasted in Sinhala and Tamil with information on sexual harassment being a criminal offense and the helpline for reporting sexual harassment incidents.
Our collaborative partners, The Asia Foundation, developed a mobile app to address Gender based violence issues. The app titled 2six4, was launched on 8th March at the International Women’s Day event in Matara. The mobile app is available on Google play store for free. Please share this with your friends and family and download the app. For more details, watch the video below.
John Keells conducts campaign against sexual harassment on public transport for the third successive yearJohn Keells Foundation conducted a successful public transport campaign on 26th November 2018 to coincide […]Read More
- Project WAVE (Working Against Violence through Education) – the Group CSR initiative to combat gender […]Read More
- John Keells Foundation (JKF) – the Corporate Social Responsibility (CSR) entity of the John Keells […]Read More
- On the 23rd and 24th of April, John Keells Foundation in collaboration with Asia Foundation […]Read More
John Keells Foundation in collaboration with Bar Association Sri Lanka conducts WAVE session for Police OfficersOver 100 police officers from across the country, gathered at the police criminal records division […]Read More
- The 16 Days of Activism Against Gender-Based Violence Campaign is taking place from 25 November […]Read More
John Keells commemorates the International Day for the Elimination of Violence Against Women: a Public campaign at the main Bus Stands in ColomboJohn Keells Foundation (JKF), the Corporate Social Responsibility (CSR) arm of John Keells Group (JKH) […]Read More